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When you invest money into something, what do you expect to get out of it? Traditionally, when it comes to investments, the only real expectation was that you would see some sort of financial return. Today, though, with impact investing, investors can put money toward society and the environment as well as their capital. These impact investors believe that things like sustainability, conservation, affordable social services, and many other things that benefit the world should be accessible and are willing to put their money into organizations that share their beliefs and actively work toward solutions.

“There are so many causes, and so many people, out there,” you might be thinking. “What do they all have in common?”

Quite a lot, actually. No matter what generation you’re from, how educated you are, how much you make, or where you are in life, you share many great qualities with other impact investors. We have listed a few of these qualities below.

You Embrace New Things

You have a reputation for marching to the beat of your own drum. You’re always learning about the latest gadget, product, service, or movement and are the first to tell your family and friends about it. You think of differences as learning opportunities and strive to avoid conformity.

While investing in what you believe in isn’t new, it’s certainly gathering a lot of attention. People are still catching on to the idea of sustainable investing, so you would be ahead of everyone else. It’s not about leaving them behind, though—after all, you’re all about sharing the wealth.

You’re Selfless

You have one of the biggest hearts in the world. You’re the first to reach out to help someone in your community, and your family is the most important thing in your life. You think that everyone should be treated equally and have equal access to what they need and don’t think twice about putting a bit more work or money toward making that happen.

Fortunately for you, impact investing gives you a way to help out many people at once. Businesses and programs that benefit local and global communities or individuals can struggle to do what they need to, and investing in them is a good way to help.

You Seek the Truth

You’re constantly seeking out new information and research. You cross-reference your sources on everything from the news you read to reviews of products you want to buy. You don’t accept “This is how we’ve always done it,” as an answer and dig deeper.

Impact investing is just the thing for you. It encourages organizations to examine their practices and put their best foot forward. Your attention helps them be better so that they can earn your trust and your investment.

You’re an Optimist

It takes a lot to get you down. No matter what obstacles you face, you find a way to overcome them without giving up. You believe that there is good in the world and that it will ultimately overcome all of the bad.

It can be hard to remain optimistic in today’s world. Never underestimate the power of a simple good deed, though. Making the world a better place doesn’t have to involve grand gestures: it often starts with a small investment that grows into something more.

You’re Ready to Take the Next Step

At Falcons Rock Impact Investments, we love people like you. The world would be a better place if everyone had your passion. It’s time to get started and make your visions a reality.