In Blog


The New Brand is Designed to Capture the Importance of Impact Investing
While Delivering Strong Results for Modern Investors


MILWAUKEE, WI (October, 2018):

Prophecy Impact Investments renamed its wealth management business to Falcons Rock Impact Investments. The goal is to better align its service offerings with its sister company, Falcons Rock Investment Counsel and to build a brand that reinforces its mission of helping investors “rise above” the fray of traditional investing with investments that consider environmental, social, and governance (ESG) criteria.

Falcons Rock founder and president Gregory D. Wait, CEBS wrote in an open letter to clients and friends. “…a movement is underway that promotes the power of private capital to make positive changes in our communities and around the world. This movement is called Sustainable, Responsible and Impact (SRI) investment, and it is gaining incredible traction.”

Sustainable investing has grown by more than 33 percent since 2014, according to the Trends Report released by the Forum for Sustainable and Responsible Investment. Out of the $40.3 trillion assets under professional management in the United States, at least $8.72 trillion is invested in SRI assets.

Falcons Rock Impact Investments ( offers investors a simple online questionnaire that incorporates two important investment strategy factors – time horizon and risk tolerance – to build a tailored portfolio reflective of their personal goals, and to achieve the “double bottom line” of both excellent risk-adjusted returns and positive social and environmental impact.


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